http://www.thebestitems.com/2013/08/g-shock-ga-110-hypercolor-watch-in.html A good looking watch. An attention getter definitely. Try to find the military-style G-shock GA series if you want some thing understated. These series of G-shock failed to have a properly designed LED backlight. The common yellow LED which comes in every one of the GA-series is simply meant to illuminate the hands in the watch, not the numbers about the LCD. That is unfortunate as I start using these watches mostly at night. Still, it is just a good watch which will last me for some time.